Sea Soft Lures

ith its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits.T...

Designed with long casting & fast fishing in mind, the 360GT Coastal Biscay Minnow features a slim, supple body rigged to a tapered jig head wi...

Fox Rage UV Micro Critter Mixed Pack Loaded, a pack of four 5cm soft plastic creature baits. Supplied ready to fish mounted on quality Fox Rage 3g ...

Based on a 3D Scan of a real squid, perfected for deep slow jigging for big predator fish. Great teasing action with a clicking build in rattle cha...

The Fox Rage Replicant family expands further with this incredible new addition – the Replicant Trout. Featuring highly-realistic detailing, this l...

Our original and best selling range of ultra realistic Shads featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never beat...

Our original and best selling range of ultra realistic sandeels featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never b...

Our original and best-selling range of ultra-realistic Shads featuring: Famous ‘Original’ Sidewinder swimming action, often copied but never beat...

Our original and best-selling range of ultra-realistic sandeels featuring:  Famous ‘Original’ Sidewinder swimming action, often copied but never ...

Berkley PowerBait® Sandeels, These ready to fish sand eels are loaded with strong PowerBait scent which will entice the fish to bite. The di...