Predator Hard Lures

The Rattlin Wobbler Lure Keyring is a great little gift for someone whos an avid Rapala fan. Sold in singles Colours varied

Rapala BX Skitter Frog, Designed to be fished through heavy cover where the big ones lurk and ambush their prey, the BX® Skitter Frog will skitter ...

Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator spe...

The Toby! It's more than a classic – It's a legend! These lures are an all-round winner for every predator fishing situation. The Toby dives deep i...

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautiful colour-matched curl tail to create a s...

A super realistic Duckling top water imitation lure loaded with innovative features! The 3D Scanned details will fool even the most wary predator f...

The two new Kaiju Blade lures- the 29mm and the 43mm have been developed for street fishing and/or when predators are obsessed with fry. We have no...

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom...

Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator s...

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, tha...

Rapala X-Rap Peto Lures, The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautiful colour-matched soft t...

The Fox Rage big eye spin tails. A coming together of a traditional spinner and micro body to create a lure that's like nothing else on the market....

The SLATTERN 65F is a crankbait with compressed flanks that are streamlined when retrieved. Developed to get down quickly through the water layers ...

Small only in size, not fishability. Weighted for super casting distance the Ultra Light Shad runs true even at high retrieve speeds and fast water...

X-Rap® Twitchin’ Shad is designed to perform a wide twitching walk-the-dog swimming action. Predator colors with X-Rap® attitude trigger the attac...

A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding action. Extremely responsive abachi c...

Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then slowly fades away into the depths like a dying fis...

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive hard thumpin...

A small topwater lure that packs a mean pop. Custom-designed cup face to move a lot of water and create a big bubble on each twitch. Featuring a lo...

Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes...

The Berkley Pulse Spintail has a unique, erratic swimming action that attracts predators from a distance. Fish it spinning in midwater, jigging ...

PHP colors on our Shine Glider. Our new Photo Print technique, combined with airbrush details, makes the already super 3D Lures even better and wit...

  Fox Rage Big Eye Blade offers a unique vibration style metal lure, with a big eye, see through design that enhances angler success. Constructed w...

The Salmo LIL’ BUG is a perfect example of tradition and modern technology, all combined in one small lure. This surface crankbait is perfect for u...

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The...

The deadly BuzzBite are some of the hottest crankbaits to hit perch fishing in a long time. All the key features are here – a tight wobble, quick-d...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action....

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incre...

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, tha...

A deadly lure from the shore or boat, this lure features a unique swivel wire connection that runs through the top part of the jig to a ho...

Weighted on the tail, the Skitter Pop Elite casts far and steady and skips through the topwater with loud and deep pops! Designed for big perch, a...

The new Mepps lure, designed for perch and pike, is a perfect blend of a jig head, Aglia No. 2 paddle, and twister with a micro-barbed hook. The co...