Predator Soft Lures

Designed to target numerous species, this lure's lifelike appearance and intricate 3-D detailing are sure to lure them in. Featuring a dynamic curl...

The next generation of this iconic lure, the new Replicant Wobble offers a range of upgrades to make it even more of a must have for your lure box....

Giving lure anglers the edge through advanced, visual attraction technology, the new Ultra UV range covers three of our most effective soft plastic...

The ultimate go to microplastic for a lot of anglers, a pattern that will often draw a bite when all else fails! Often copied, but never equalled. ...

Your favourite Fox Rage micro lures just went Ultra UV in our best-selling UV reactive colour options. New Ultra UV colours in Micro Fry, Micro Gr...

Four colours: Green Pumpkin UV, Sun Dance UV, Wakasagi UV and Motor Oil UV Mounted on 3g, size 4 hooks

Ready to catch fish straight from the pack, now you have more options from your favourite small lures. Four colours: Green Pumpkin UV, Sun Dance U...

This fish-ready version of the Swimy’s Pompei Shad makes life easier for novice anglers or anyone who doesn’t want to waste time on the bank. The C...

Pike eat pike, there’s no denying that, and that’s exactly what the new Realistic Pike Replicant takes advantage of. Coming in 15, 20 and 25cm size...

Your favourite Fox Rage micro lures just went Ultra UV in our best selling UV reactive colour options.   New Ultra UV colours in Micro Fry, Micro ...

Your favourite Fox Rage micro lures just went Ultra UV in our best selling UV reactive colour options.   New Ultra UV colours in Micro Fry, Micro ...

Discover a convenient solution with Fox Rage Ultra UV Micro Tiddler Fast Loaded Lure Pack - a pack of four of the most popular colors that come pre...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. Mini Fr...

Your favourite Fox Rage micro lures just went Ultra UV in our best-selling UV reactive colour options. New Ultra UV colours in Micro Fry, Micro Gr...

Ultra UV lures will give you the visual edge in your lure fishing – and they’re now available in multicolour packs. Established Rage Ultra UV lure...

Based on a 3D Scan of a real perch with perfect details and Photo Chrome skin print and added DNA scent! The perch are in periods the main prey for...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. A mixed...

Fox Rage Micro Grub Mixed Colour Pack, a pack of eight 4cm soft plastic lures. Supplied in a handy and convenient blister pack, with two of each co...

Contain four UV colours: Chartreuse Ayu UV, Tinsel UV, Blue Back UV and Green Pumpkin UV Available across three sizes: 11cm loaded on 10g size 3/0...

Hollow Body frogs with superb details and a realistic profile. Lively, durable Silicone Skirt legs. 2 Models, the Walk frog, that walks across the ...

Fox Rage Micro Fry Mixed Colour Pack, a pack of eight 5cm soft plastic lures. Supplied in a handy and convenient blister pack, with two of each col...

Your favourite Fox Rage micro lures just went Ultra UV in our best-selling UV reactive colour options. New Ultra UV colours in Micro Fry, Micro Gr...

The 4’th dimension is created with our detailed Photo Chrome skin print and strike provoking scent! The details are incredible and so lifelike it w...

Specifically designed for dropshot application, the dropshot fly features a short, buoyant soft plastic body featuring a target eye and carrying a ...

With a longer body than the Fly, the Fry measures in at 12cm from nose to tail end. The Fry can be fished on dropshot tactics, or mounted on a jigh...

The Swimy Cheburashka Rig Pompei Shad is an excellent pre-rigged soft lure that features a weight on the nose of the lure and rigged in a Texas-sty...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. A mixed...

The LB Roach paddle tail has the perfect baitfish profile, with a lively kicking nervous action! The lure has an integrated ultra-sharp J-Hook and ...

We have a range of colours selected either to work in clear or coloured waters. Our Gunki G’BUMP is available pre-rigged (G'BUMP 80/5g, G'BUMP ...

Jell-Ignite soft shads have a flexible tail section that provides almost constant movement for predators such as pike, perch, and zander to hom...