Products

Berkley PowerBait® Sandeels, These ready to fish sand eels are loaded with strong PowerBait scent which will entice the fish to bite. The di...

Jell-Ignite soft shads have a flexible tail section that provides almost constant movement for predators such as pike, perch, and zander to hom...

Ultra UV lures will give you the visual edge in your lure fishing – and they’re now available in multicolour packs. Established Rage Ultra UV lure...

Specifically designed for dropshot application, the dropshot fly features a short, buoyant soft plastic body featuring a target eye and carrying a ...

With a longer body than the Fly, the Fry measures in at 12cm from nose to tail end. The Fry can be fished on dropshot tactics, or mounted on a jigh...

Fox Rage Micro Fry Mixed Colour Pack, a pack of eight 5cm soft plastic lures. Supplied in a handy and convenient blister pack, with two of each col...

Fox Rage Micro Grub Mixed Colour Pack, a pack of eight 4cm soft plastic lures. Supplied in a handy and convenient blister pack, with two of each co...

Designed to target numerous species, this lure's lifelike appearance and intricate 3-D detailing are sure to lure them in. Featuring a dynamic curl...

Pike eat pike, there’s no denying that, and that’s exactly what the new Realistic Pike Replicant takes advantage of. Coming in 15, 20 and 25cm size...

The Fox Rage Replicant family expands further with this incredible new addition – the Replicant Trout. Featuring highly-realistic detailing, this l...

The next generation of this iconic lure, the new Replicant Wobble offers a range of upgrades to make it even more of a must have for your lure box....

Ready to catch fish straight from the pack, now you have more options from your favourite small lures. Four colours: Green Pumpkin UV, Sun Dance U...

Your favourite Fox Rage micro lures just went Ultra UV in our best selling UV reactive colour options.   New Ultra UV colours in Micro Fry, Micro ...

Your favourite Fox Rage micro lures just went Ultra UV in our best selling UV reactive colour options.   New Ultra UV colours in Micro Fry, Micro ...

Four colours: Green Pumpkin UV, Sun Dance UV, Wakasagi UV and Motor Oil UV Mounted on 3g, size 4 hooks

Your favourite Fox Rage micro lures just went Ultra UV in our best-selling UV reactive colour options. New Ultra UV colours in Micro Fry, Micro Gr...

Discover a convenient solution with Fox Rage Ultra UV Micro Tiddler Fast Loaded Lure Pack - a pack of four of the most popular colors that come pre...

Your favourite Fox Rage micro lures just went Ultra UV in our best-selling UV reactive colour options. New Ultra UV colours in Micro Fry, Micro Gr...

Your favourite Fox Rage micro lures just went Ultra UV in our best-selling UV reactive colour options. New Ultra UV colours in Micro Fry, Micro Gr...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. Mini Fr...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. A mixed...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. A mixed...

Contain four UV colours: Chartreuse Ayu UV, Tinsel UV, Blue Back UV and Green Pumpkin UV Available across three sizes: 11cm loaded on 10g size 3/0...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. A mixed...

The ultimate go to microplastic for a lot of anglers, a pattern that will often draw a bite when all else fails! Often copied, but never equalled. ...

Fully loaded and ready to go from the pack, now you can get four of our most popular lures in a mixed range of fantastic ultra UV colours. A mixed...

Giving lure anglers the edge through advanced, visual attraction technology, the new Ultra UV range covers three of our most effective soft plastic...

Fox Rage UV Micro Critter Mixed Pack Loaded, a pack of four 5cm soft plastic creature baits. Supplied ready to fish mounted on quality Fox Rage 3g ...

We have a range of colours selected either to work in clear or coloured waters. Our Gunki G’BUMP is available pre-rigged (G'BUMP 80/5g, G'BUMP ...

Hollow Body frogs with superb details and a realistic profile. Lively, durable Silicone Skirt legs. 2 Models, the Walk frog, that walks across the ...

Based on a 3D Scan of a real perch with perfect details and Photo Chrome skin print and added DNA scent! The perch are in periods the main prey for...