Products

With the Berkley® Digital Fish, Scale anglers can get precise measurements quickly and can store weight in memory. The Auto-Save function au...

Berkley Flex mono line is strong, supple and reliable! General-purpose monofilament Low memory High knot strength Supplied in 300...

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. Drop Shot hooks were designed for suspended drop shot presentat...

Nylon coated wire for extra protection. Seven-strand construction improves flexibility and reduces kinking. Seven-strand for flex...

The life-like Power Sandeel is a deadly lure for coalfish, pollock, seabass, cod and halibut! Even at a very slow retrieve rate, the Power Sandeel ...

Finally a pre-rigged version for those who want to make sure they use a correctly rigged Giant Ripple. But this one is more than another pre...

The easy drop shot! An accurate selection of the best drop shot baits (assorted), and everything to make your own rig: weights...

The popularity of the Carolina Rig has increased exponentially. This kit was designed and developed by experie...

The Berkley Pro Pack - Drop Shot contains different sizes and colours soft baits, all PowerBait scented. It's a comple...

The Berkley Pro Pack - Jig Minnow contains a perfect combination of sizes and colours for all round jigging for perch and zand...

The Berkley Pro Pack - Jig Minnow contains a perfect combination of sizes and colours for all-round jigging for perch and zander. Th...

The perfect all-round kit for perch containing a broad selection of sizes and colours soft baits combined with three different weigh...

Our Pro Pack - Zander contains different sizes, shapes, colours and weights to adjust to the daily preferences of fastidious zander. All lur...

Professional grade Trilene Sensation has been trusted by our Berkley pro staff for more than a decade. With extreme strength-per-diameter, i...

Trilene XL has for many years been one of the most popular monofilament lines in the world. XL is extremly limp and makes an ideal reel line. Perfe...

Berkley® Trilene® 100% Fluorocarbon is the extra tough version of professional grade fluorocarbons. This proven formula provides incredible ...

The URBN range or rods are made for the angler who doesn’t need platforms to fish from and overhanging trees as features, the concrete jungl...

This drop shot starter kit is perfect for anglers that want to start fishing with the drop shot rig. It contains all components that you will ...

The URBN range or rods are made for the angler who doesn’t need platforms to fish from and overhanging trees as features, the concrete jungl...

Finished in bespoke URBN Camo these are perfectly at home amongst the concrete jungle you'll find yourself in when g...

This jigging starter kit is perfect for anglers that want to start fishing with jigs. It contains all components that you will need for an eff...

Finished in bespoke URBN Camo these are perfectly at home amongst the concrete jungle you'll find yourself in when going URBN. Splas...

Finished in bespoke URBN Camo these are perfectly at home amongst the concrete jungle you'll find yourself in when going URBN. Splash proof designs...

Berkley Whiplash 8 is a perfectly braided 8 carrier 100% PE superline. It does not matter what you are fishing for be it the biggest fresh or saltw...

"The Zilla Deep Crank is a deep-running crankbait with a nervous rolling action that has been designed for both casting and trolling applications. ...

The Berkley Zilla Jointed Glider is an easy-to-fish glide bait with an aggressive S-shaped swimming action when steadily retrieved. Give it some...